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Apple TV 4K (4th generation)
The new Apple TV 4K, shipping November 13, at $299.
It's brand new and on pre-order now.
At a glance
Our take
Brand new (pre-orders ship November 13). Apple TV boxes go years between updates. Note it's $299 for a single model, more than double the previous generation's launch price.
Research-based: we haven't tested this model ourselves. It's built from Apple's specs, published tests and owner reports.
Pros & cons
What's good
- Fast A19 chip
- Wi-Fi 7 and Thread home hub
- HDMI 2.1
What's not
- $299, much more than before
- One model only
Apple households that want the best streaming box and home hub
You only stream; your TV's built-in apps may be enough
Prices
| Model (Apple, US) | Price |
|---|---|
| 128GB | $299 |
Prices checked Nov 12, 2026. They can change at any time. How we get prices.
Ways to pay less
No cheaper options confirmed yet. We check prices regularly.
Key specs
How it compares
| This pageApple TV 4K (4th generation) | Apple HomeView | HomePod (2nd generation) | HomePod mini (2nd generation) | |
|---|---|---|---|---|
| Price from | $299 | $299 | $349 | $149 |
| Verdict | Buy now | Buy now | Wait if you can | Buy now |
| Chip | A19 | A18 | Not confirmed | S10 |
| Display | — | 7-inch Liquid Retina | — | — |
| Weight | — | — | 2.3 kg | 335 g |
More comparisons
What's next?
Nothing credible yet
We haven't seen a reliable report of a replacement in the next six months.
How we worked out "Buy now"
Latest news
Services
Apple TV app adds sign language interpretation on some Apple Originals
An optional sign language track arrives on November 13 for supported Apple Original titles, starting with F1 in ASL and BSL, with more titles later in the year. It needs version 27.2 or later of Apple's operating systems, or the latest Apple TV app on supported third-party devices.
Products
Source: Apple Newsroom
LaunchApple TV 4K (4th gen) announced with A19 and Siri AI for $299The new Apple TV 4K uses an A19 chip with Wi-Fi 7, Thread and a single 128GB model at $299, shipping November 13. That is well above the old $129 launch price, so weigh whether you need Siri AI and the faster chip.Launch
Apple TV 4K (4th gen) announced with A19 and Siri AI for $299
The new Apple TV 4K uses an A19 chip with Wi-Fi 7, Thread and a single 128GB model at $299, shipping November 13. That is well above the old $129 launch price, so weigh whether you need Siri AI and the faster chip.
Products
Source: Apple Newsroom
PricesApple TV streaming rises to $14.99 a month; Apple One Individual to $21.95The Apple TV subscription went from $12.99 to $14.99 monthly and from $99 to $119 a year, and the Apple One Individual bundle rose $2. New subscribers pay immediately; existing ones get about a month's notice.Prices
Apple TV streaming rises to $14.99 a month; Apple One Individual to $21.95
The Apple TV subscription went from $12.99 to $14.99 monthly and from $99 to $119 a year, and the Apple One Individual bundle rose $2. New subscribers pay immediately; existing ones get about a month's notice.
Products
Source: 9to5Mac
PricesApple raises Mac, iPad, Vision Pro and Apple TV prices, citing memory costsApple raised prices on many Macs, iPads, Apple TV, HomePod and Vision Pro, blaming AI-driven memory and storage costs; for example, Apple TV 4K went from $129 to $199 and Vision Pro from $3,499 to $3,699. iPhone, Apple Watch and AirPods were spared. Launch prices quoted in older reviews no longer apply.
Prices
Apple raises Mac, iPad, Vision Pro and Apple TV prices, citing memory costs
Apple raised prices on many Macs, iPads, Apple TV, HomePod and Vision Pro, blaming AI-driven memory and storage costs; for example, Apple TV 4K went from $129 to $199 and Vision Pro from $3,499 to $3,699. iPhone, Apple Watch and AirPods were spared. Launch prices quoted in older reviews no longer apply.
Products
Source: TidBITS
Questions people ask
Should I buy the Apple TV 4K (4th generation) now?
Buy now. It's brand new and on pre-order now.
How much does the Apple TV 4K (4th generation) cost?
Apple sells it from $299 in the US (128GB: $299).
When will the Apple TV 4K (4th generation) be replaced?
We haven't seen a credible report of a replacement in the next six months.
Who is the Apple TV 4K (4th generation) best for?
Apple households that want the best streaming box and home hub. Skip it if you only stream; your TV's built-in apps may be enough.
Sources
- Apple tech specs (checked Nov 12, 2026)
- Apple Newsroom announcement (checked Nov 12, 2026)
Page updated Nov 12, 2026 · Spotted an error? Tell us.