3 models on sale

Apple Watch

Apple Watch Series, Ultra and SE compared, with prices and the best time to buy.

Apple Watch Series 12 (image: Apple)Apple Watch Series 12Apple Watch Ultra 4 (image: Apple)Apple Watch Ultra 4Apple Watch SE 3 (image: Apple)Apple Watch SE 3
Images: Apple

Which Apple Watch to buy today

Apple Watch Series 12 (image: Apple)Apple Watch

Apple Watch Series 12

$399Buy now · 87Out Sep 2026 · next model September 2027Apple Watch Ultra 4 (image: Apple)Apple Watch

Apple Watch Ultra 4

$799Buy now · 87Out Sep 2026 · no successor expected soonApple Watch SE 3 (image: Apple)Apple Watch

Apple Watch SE 3

$249Buy now · 77Out Sep 2025 · no successor expected soon

Coming next

All rumours →

Reports, not announcements. Tap one to see every claim and its source.

RumourApple Watch Series 13 and Ultra 5Expected September 2027Would replace the Apple Watch Series 12High confidence